The Medium is the Massage
As the intellectual sub-disciplines continue to evolve we still find ourselves in a place and a head space where, for the most part, science is to facts, what philosophy is to meanings, and what religion is to values. As technology also evolved, the “whirlpool of information” that Marshall McLuhan described in his book The Medium is the Massage, became instrumental for effecting change.
And now, as we have seen, the Oracles; from search engines and news feeds through the talking heads appearing on a variety of screens, each have the power to convert the whirlpool of information into a cesspool of disinformation. Most of us have finally begun to realize, the only thing that will keep us from drowning in it, is people of good will. (Excerpt- Profitable Intelligence)
Description
With every technological and social advancement, McLuhan’s proclamation that “the media work us over completely” becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.
